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00000cam a2200000 i 4500 |
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OR_ocn904445131 |
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OCoLC |
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20231017213018.0 |
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m o d |
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cr unu|||||||| |
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150306s2014 maua ob 001 0 eng d |
040 |
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|a UMI
|b eng
|e rda
|e pn
|c UMI
|d YDXCP
|d OCLCF
|d UAB
|d AU@
|d STF
|d RDF
|d UKAHL
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|d OCLCQ
|d OCLCO
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020 |
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|a 9781118378458
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020 |
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|a 1118378458
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|z 9781444332377
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035 |
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|a (OCoLC)904445131
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037 |
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|a CL0500000565
|b Safari Books Online
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|a HF1009.5
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0 |
4 |
|a 659.1
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049 |
|
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|a UAMI
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245 |
0 |
4 |
|a The handbook of international advertising research /
|c edited by Hong Cheng.
|
264 |
|
1 |
|a Chichester, UK :
|b Wiley Blackwell,
|c 2014.
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300 |
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|a 1 online resource (1 volume) :
|b illustrations
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336 |
|
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|a text
|b txt
|2 rdacontent
|
337 |
|
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|a computer
|b c
|2 rdamedia
|
338 |
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|a online resource
|b cr
|2 rdacarrier
|
490 |
1 |
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|a Handbooks in communication and media
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588 |
0 |
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|a Print version record.
|
504 |
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|a Includes bibliographical references and indexes.
|
590 |
|
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
650 |
|
0 |
|a Export marketing
|x Research
|v Congresses.
|
650 |
|
0 |
|a Foreign trade promotion
|x Research
|v Congresses.
|
650 |
|
0 |
|a Advertising.
|
650 |
|
6 |
|a Commerce international
|x Promotion
|x Recherche
|v Congrès.
|
650 |
|
7 |
|a Advertising
|2 fast
|
650 |
|
7 |
|a Export marketing
|x Research
|2 fast
|
655 |
|
7 |
|a Conference papers and proceedings
|2 fast
|
700 |
1 |
|
|a Cheng, Hong.,
|e editor.
|
776 |
0 |
8 |
|i Print version:
|t Handbook of international advertising research.
|b First edition
|w (OCoLC)874153741
|
830 |
|
0 |
|a Handbooks in communication and media.
|
856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781118378458/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
938 |
|
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|a Askews and Holts Library Services
|b ASKH
|n AH26129848
|
938 |
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|a YBP Library Services
|b YANK
|n 12672355
|
994 |
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|a 92
|b IZTAP
|