Startupland : how three guys risked everything to turn an idea into a global business /
"Startupland is the story of Zendesk, founded in the kitchen of a Copenhagen loft, and now a 500-person company with customers in 140 countries and one of the hottest companies in Silicon Valley. Zendesk provides customer service software to major clients. Much like Zendesk's mission itsel...
Clasificación: | Libro Electrónico |
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Autores principales: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
San Francisco, CA :
Jossey-Bass, a Wiley brand,
[2015]
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Edición: | First edition. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; Foreword by Alexia Tsotsis; Introduction: The Pursuit of Happiness; Chapter 1 The Honeymoon; Beautifully Simple, Round One; Importing the Internet from America; The Danger in Riding Market Waves or Going Kaput; There Are Second Chances; An Ignored Idea; Boring Is Beautiful; Timing Is Everything; Chapter 2 The Salad Days; Working from Home and Actually Working; Money Isn't Only in Your Bank Account; It's Also in Your Head; Startups Are Fragile; What's in a Name?; You Lose Some, You Win Some; Going Live; Making Sales Self-Service.
- Finding Customers When You Have No Idea Where to Find ThemInstantly Iterating the Idea; Chapter 3 Going for Broke; Hat in Hand; How to Ask Your Friends for Money-And Stay Friends; Eleventh-Hour Surprise; Making Irrevocable Mistakes with People Who Matter; Chapter 4 The Bubble Redux; More Business 101: Hire People You Know!; When Things Go Wrong; Curbing Anxiety: Unexpected business advice! How to get over a fear of flying and make business travel semi-palatable.; Chapter 5 The Game Is Not Over; Second Chances Again!; Jamaica Plain, or Things Are Not as Good as They Sound.
- Learning What Makes a Great VCFostering Your VC Relationship; Entrepreneurship Is Filled with Paranoia; Chapter 6 Coming to America; Building the Home Team; Picking Your First Employees; Customer Support from the Inside; Customer Support Secrets; Make It Personal; Women Get More Responses; It's All about the Conversation; Becoming the Shiny New Thing; Settling In; Moving Again; Chapter 7 Go West; Office Space: Real Estate Lessons Learned the Hard Way; Starting Over, Again; Scaling Snafus; Hiring: American Style; Hiring. Our Unconventional (Possibly Illegal) Hiring Checklist.; Hire Athletes.
- Hire TravelersHire Women; Hire People Who Are Not Offended by Swearing; Hire for Attitude; Hire for Authenticity; Hire for Differences, Not Similarities; Home at Last (Or Location Matters); Chapter 8 Growing Up; Onboarding Talent and Trying to Look Like a Pro; Some Tricks on How to Hire People Who Can Do What You Can't; Every Little Thing You Do Matters; Treat Customers with Love and Respect; Don't Overestimate Your Importance in the Customer's Life; Consider the Entire Customer Experience; Recognize the Right Relationships and Adapt; Be Something Actual Humans Can Relate To; Be Transparent.
- Empower Your People to Do What's BestPut a Face on Your Customers; Mo Money, Mo Problems; Sorry. We Messed Up.; Chapter 9 Innocence Lost; Shifting Your Strategy and Feeling Fine about It; Moving Up, Moving Out, Making Different Choices . . .; ... And Sometimes Pissing Off Your Friends and Alienating Your Best Employees; Learning to Edit the Authentic Self; The Most Important Management Secret I Only Just Learned; Some Final Thoughts on How We Changed; Chapter 10 Going to the Show; Ignoring Conventional Wisdom; Road Warriors: How to Survive an IPO Road Show; Determining How Much You're Worth.