Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, Linkedin, Instagram, Pinterest, and more /

The New York Times and USA Today bestseller?updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the L...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kerpen, Dave (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, [2015]
Edición:Revised and expanded second edition.
Temas:
Internet marketing.
Online social networks.
Social media > Economic aspects.
Customer relations.
Branding (Marketing)
Marketing sur Internet.
Réseaux sociaux (Internet)
Médias sociaux > Aspect économique.
Stratégie de marque.
branding.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The New York Times and USA Today bestseller?updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media . Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780071836333
0071836330

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