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Passion Into profit : how to make big money from who you are and what you know /
It's time to get paid what you're truly worth Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a truly marketable asset. You've made valuable distinctions because of your passions and have unique empathy and understanding because of...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
West Sussex :
Capstone,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- How to Make Big Money from Who You Are and What You Know; Contents; Preface; Prologue; Chapter 1: Pain Into Gain; A ray of hope; One of 'those' moments; A date with destiny; A passion into profit; The end of a cycle; Now it's your turn; YOU a highly paid author, mentor, coach, consultant, speaker or trainer; Chapter 2: Preparing for a New Economy; The mentoring industry; Business in the information age; Stand out from the crowd; Don't exchange time for money; Create assets and live the life of your dreams; The most valuable real estate in the world; Frank Kern; Chalene Johnson; Tony Robbins.
- So what should you do?1. You turn your passion into a business; 2. You turn your pain into profit; 3. You can make money while you sleep; 4. You can help people all over the world; 5. Your profit margins are huge; 6. You can travel all over the world; 7. You work more effectively one-to-many, NOT just one-to-one; Chapter 3: Positioning Yourself as an 'Expert' Authority; Be a specialist; 1. Passion; 2. Pain; 3. Practice; 4. Performance; 5. Personality; 6. Profitable; Align with your audience; Who do you have empathy for?; Know your audience; Problems = opportunity; Why should I listen ...?
- 1. Why should I listen?2. Why should I listen to this?; 3. Why should I listen to this now?; 4. Why should I listen to you?; Chapter 4: Proving Credibility with a Personal Story; Vulnerability is a strength; But I don't have a story; Curiosity killed the cat; Questions equal interest; Narration v. dialogue; Put the audience in the scene; S.A.V.E. the scene; A story must not be told, it must be relived; No struggle, no story; Outward struggle, inner conflict; The summit scene; Before and after; Zero to hero; Chapter 5: Producing World-class Content; In the flow, but NOT in the know.
- A solution frameworkBeing seen as an expert authority; Where the real money is made; Create once, leverage forever; The mind is like a computer; Diving deeper; Conscious v. unconscious delivery; Let me ask you a question ... ; Thinking to learn v. listening to learn; Get agreement along the way; Feedback is the breakfast of champions; Stop just giving information; People learn best by association; Chapter 6: Productizing Your Knowledge; Passion into BIG profits; Products and services; Packaging the genie within; Why products?; Why services?; Live events; Times have changed for good.
- Audio programmesScreen capture programmes; Recording of a live event; Instructional unpacking of a performance; Online membership programmes; Software tools; Comprehensive workshop-style training courses; High-end group mentoring programmes; Multi-speaker events; Creating multiple formats; Chapter 7: Promoting Yourself and Your Services; How NOT to promote yourself and your services; OK, so what should you do instead?; Give and you shall receive; Turn the sales process into an educational process; Creating the marketing machine; Spend money to make money; Captivate attention.