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Branding for dummies /
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
[2015]
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| Edición: | Second edition. |
| Colección: | --For dummies.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Part 1. Getting started with branding
- Part 2. Building a brand, step by step
- Part 3. Winning brand fans and followers
- Part 4. Caring for your brand
- Part 5. Protecting your brand
- Part 6. The part of tens.