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Branding for dummies /
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
[2015]
|
| Edición: | Second edition. |
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Chiaravalle, Bill, |e author. | |
| 245 | 1 | 0 | |a Branding for dummies / |c by Bill Chiaravalle and Barbara Findlay Schenck. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Hoboken, NJ : |b John Wiley & Sons, |c [2015] | |
| 264 | 4 | |c Ã2015 | |
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| 588 | 0 | |a Online resource; title from title page (Safari, viewed February 18, 2015). | |
| 505 | 0 | |a Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens. | |
| 520 | |a Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today! | ||
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