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Leveraging surveys : brand perceptions, customer loyalty, product design, and more /
"A well-designed, well-presented survey is one of the most reliable tools for discovering what customers think about your product--whether it's in development or undergoing development--or how they view your brand in general. However, "well-designed" and "well-presented"...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
O'Reilly Media,
[2014]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Christen, François G., |e on-screen presenter. | |
| 245 | 1 | 0 | |a Leveraging surveys : |b brand perceptions, customer loyalty, product design, and more / |c with Francois Christen. |
| 264 | 1 | |a [Place of publication not identified] : |b O'Reilly Media, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (1 streaming video file (2 hr., 26 min., 53 sec.)) : |b digital, sound, color. | ||
| 336 | |a two-dimensional moving image |b tdi |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Title from title screen (viewed February 5, 2015). | ||
| 511 | 0 | |a Presenter, Francois Christen. | |
| 520 | |a "A well-designed, well-presented survey is one of the most reliable tools for discovering what customers think about your product--whether it's in development or undergoing development--or how they view your brand in general. However, "well-designed" and "well-presented" surveys are not easy to achieve. In this video workshop, host Francois Christen uses his 33 years of applied and academic experience as a marketing scientist to show you how to design a good survey. You'll learn how to identify and word targeted survey questions, how to engage folks who agree to take the survey, and how to interpret the results."--Resource description page. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing research |x Methodology. | |
| 650 | 0 | |a Surveys |x Design. | |
| 650 | 6 | |a Marketing |x Recherche |x Méthodologie. | |
| 650 | 7 | |a Marketing research |x Methodology. |2 fast |0 (OCoLC)fst01010296 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/videos/~/9781491917053/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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