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Leveraging surveys : brand perceptions, customer loyalty, product design, and more /
"A well-designed, well-presented survey is one of the most reliable tools for discovering what customers think about your product--whether it's in development or undergoing development--or how they view your brand in general. However, "well-designed" and "well-presented"...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
O'Reilly Media,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "A well-designed, well-presented survey is one of the most reliable tools for discovering what customers think about your product--whether it's in development or undergoing development--or how they view your brand in general. However, "well-designed" and "well-presented" surveys are not easy to achieve. In this video workshop, host Francois Christen uses his 33 years of applied and academic experience as a marketing scientist to show you how to design a good survey. You'll learn how to identify and word targeted survey questions, how to engage folks who agree to take the survey, and how to interpret the results."--Resource description page. |
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| Notas: | Title from title screen (viewed February 5, 2015). |
| Descripción Física: | 1 online resource (1 streaming video file (2 hr., 26 min., 53 sec.)) : digital, sound, color. |