Got your attention? : how to create intrigue and connect with anyone /

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<SPAN STYLE=>In an impatient world of infobesity, people don't want more information & mdash;they want to be intrigued and they want to be intrigued <SPAN STYLE= font-style:italic;>fast <SPAN STYLE=>. After all, goldfish have longer attention spans than humans & mdash;...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Horn, Sam
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland, CA : Berrett-Koehler Publishers, [2015]
Edición:First edition.
Colección:BK business book.
Temas:
Interpersonal communication.
Persuasion (Psychology)
Interpersonal relations.
Success.
Communication.
Misinformation.
Achievement
Communication
Interpersonal Relations
Persuasive Communication
Communication interpersonnelle.
Succès.
Communication persuasive.
Information.
Mésinformation.
communication functions.
communication (function)
BUSINESS & ECONOMICS > Sales & Selling > General.
Interpersonal communication
Interpersonal relations
Success
BUSINESS & ECONOMICS / General
Economics
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:<SPAN STYLE=>In an impatient world of infobesity, people don't want more information & mdash;they want to be intrigued and they want to be intrigued <SPAN STYLE= font-style:italic;>fast <SPAN STYLE=>. After all, goldfish have longer attention spans than humans & mdash;nine seconds to our eight. So, right now, people want to know, & ldquo;How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime? & rdquo; Bestselling author and ace communication strategist Sam Horn reveals her & ldquo;secret sauce & rdquo; for truly connecting with people & mdash;whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders & mdash;anyone who wants to build meaningful relationships with others. The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up & mdash;this book has been called <SPAN STYLE= font-style:italic;>How to Win Friends and Influence People <SPAN STYLE=> for our digital device-driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:9781626562523
1626562520
9781626562516
1626562512

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