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The entrepreneurial journalist's toolkit : manage your media /
Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Focal Press, Taylor & Francis Group,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Title; Copyright; Contents; PREFACE; CHAPTER 1 Journalism's New Frontier; How we got here; The "Web-first" revolution; An early model; Not a universal model for journalism; A special case; Summary; Journalist's toolkit; Application; Review questions; References; CHAPTER 2 Build on Tradition; Why do journalism?; The First Amendment and American press freedom; Journalism is still special; Journalism at a crossroads; Summary; Journalist's toolkit; Application; Review questions; References; CHAPTER 3 A Converged World; The converged journalist; Text; Images; Video; Audio.
- Information GraphicsSummary; Journalist's toolkit; Application; Review questions; CHAPTER 4 Tools are Tools; Essential skills are still essential; Essential legacy skills for journalists; Essential digital skills for journalists; Summary; Journalist's toolkit; Application; Review questions; References; CHAPTER 5 Find Your Own Way; The Red Bulletin; Working for yourself; Analytics are everything; Why analytics?; Summary; Journalist's toolkit; Application; Review questions; References; CHAPTER 6 Entrepreneurial Fundamentals; What does entrepreneurial journalism mean?
- The democratizing news businessWhy does it matter?; Entrepreneurial options for journalists; Analyze the environment; Business structure; The business plan; The strategic plan; Efficiencies through (informal) partnerships; To hire or not to hire an attorney; Summary; Journalist's toolkit; Application; Review questions; References; CHAPTER 7 Don't Forget the Story; The human angle; Ask the right questions; Ask the right questions in the right way; Elements of effective storytelling; Don't forget your role; Summary; Journalist's toolkit; Application; Review questions; References.
- CHAPTER 8 Find Your AudienceProfiling your audience; Where are your audiences?; Spreading the news online; Targeting the message to the audience; Citizen journalism on social media; Summary; Journalist's toolkit; Application; Review questions; References; CHAPTER 9 Content and Distribution; Create an engaging website as your online headquarters; WordPress analytics; Blogging; Photo sharing; Podcasting; Post efficiently; Cross-promote through social media; Make it mobile; Avoid online exposure; Summary; Journalist's toolkit; Application; Review questions; Reference.
- CHAPTER 10 Brand and Market YourselfYour life online; Build and protect your reputation; Polish your elevator pitch; Build your online portfolio; Personal branding for professionals; What is your brand?; Summary; Journalist's toolkit; Application; Review questions; References; CHAPTER 11 Create and Manage Online Communities; Community is king; Job Description: Social Media Community Manager; The social Web; Learning from OkCupid; Market research and measurement; Ads, analytics, and optimization (SEO); The nature and needs of online communities; Summary; Journalist's toolkit; Application.