The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /

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"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dempster, Craig
Otros Autores: Lee, John, 1974-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2015]
Temas:
Internet marketing.
Internet advertising.
Relationship marketing.
Social media > Marketing.
Customer relations.
Marketing sur Internet.
Publicité sur Internet.
Marketing relationnel.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations
Internet advertising
Internet marketing
Relationship marketing
Electronic book.
Electronic books.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The age of the customer
  • The ad tech ecosystem
  • Introducing the platform marketer
  • Identity management.

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