Cargando…
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segm...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2015]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_ocn903436762 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 150212s2015 nju ob 001 0 eng | ||
| 010 | |a 2015006143 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d EBLCP |d CDX |d IDEBK |d E7B |d DG1 |d YDXCP |d RECBK |d DEBSZ |d B24X7 |d COO |d OCLCQ |d TEFOD |d UMI |d OCLCA |d DEBBG |d N$T |d D6H |d K6U |d C6I |d IDB |d COCUF |d DG1 |d CNNOR |d UAB |d Z5A |d CCO |d LIP |d FVL |d ZCU |d OCLCQ |d MERUC |d U3W |d OCLCQ |d STF |d OCLCF |d ICG |d VT2 |d OCLCQ |d WYU |d G3B |d TKN |d OCLCQ |d DKC |d OCLCQ |d UKAHL |d UX1 |d OCLCQ |d INARC |d OCLCO |d OCLCQ |d CNCNC |d OCLCO | ||
| 019 | |a 932247814 |a 961652578 |a 962681420 |a 992867373 |a 1055345050 |a 1066441377 |a 1081228593 |a 1100459657 |a 1101716347 |a 1103251296 |a 1124401285 |a 1148123406 | ||
| 020 | |a 9781119153863 |q (electronic bk.) | ||
| 020 | |a 1119153867 |q (electronic bk.) | ||
| 020 | |a 9781119059998 |q (electronic bk.) | ||
| 020 | |a 1119059992 |q (electronic bk.) | ||
| 020 | |a 9781119059790 |q (electronic bk.) | ||
| 020 | |a 1119059798 |q (electronic bk.) | ||
| 020 | |z 1119059720 | ||
| 020 | |z 9781119059721 | ||
| 029 | 1 | |a AU@ |b 000058373736 | |
| 029 | 1 | |a AU@ |b 000060216997 | |
| 029 | 1 | |a CHNEW |b 000943991 | |
| 029 | 1 | |a CHVBK |b 480242216 | |
| 029 | 1 | |a DEBBG |b BV043397521 | |
| 029 | 1 | |a DEBBG |b BV043615864 | |
| 029 | 1 | |a DEBSZ |b 433541245 | |
| 029 | 1 | |a DEBSZ |b 453330452 | |
| 029 | 1 | |a DEBSZ |b 485055740 | |
| 029 | 1 | |a DKDLA |b 820120-katalog:999926185205765 | |
| 029 | 1 | |a GBVCP |b 824052463 | |
| 029 | 1 | |a NLGGC |b 409162396 | |
| 029 | 1 | |a NZ1 |b 16175376 | |
| 035 | |a (OCoLC)903436762 |z (OCoLC)932247814 |z (OCoLC)961652578 |z (OCoLC)962681420 |z (OCoLC)992867373 |z (OCoLC)1055345050 |z (OCoLC)1066441377 |z (OCoLC)1081228593 |z (OCoLC)1100459657 |z (OCoLC)1101716347 |z (OCoLC)1103251296 |z (OCoLC)1124401285 |z (OCoLC)1148123406 | ||
| 037 | |a C6556C84-71E7-433A-915B-E7719C7A9B51 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.1265 |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 0 | |a 658.8/72 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Dempster, Craig. | |
| 245 | 1 | 4 | |a The rise of the platform marketer : |b performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / |c Craig Dempster and John Lee. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c [2015] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a "The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."-- |c Unedited summary from book | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 655 | 0 | |a Electronic book. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Lee, John, |d 1974- | |
| 776 | 0 | 8 | |i Print version: |a Dempster, Craig. |t Rise of the platform marketer. |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] |z 9781119059721 |w (DLC) 2015001922 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119059790/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH28520423 | ||
| 938 | |a Books 24x7 |b B247 |n bkb00082561 | ||
| 938 | |a Coutts Information Services |b COUT |n 30000821 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1895341 | ||
| 938 | |a ebrary |b EBRY |n ebr11052385 | ||
| 938 | |a EBSCOhost |b EBSC |n 1054967 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis30000824 | ||
| 938 | |a Internet Archive |b INAR |n riseofplatformma0000demp | ||
| 938 | |a Internet Archive |b INAR |n isbn_2901119059720 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00612061 | ||
| 938 | |a YBP Library Services |b YANK |n 12673911 | ||
| 938 | |a YBP Library Services |b YANK |n 12405412 | ||
| 938 | |a YBP Library Services |b YANK |n 12423772 | ||
| 994 | |a 92 |b IZTAP | ||