Cargando…

Strategy builder : how to make and communicate more effective strategies /

"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cummings, Stephen
Otros Autores: Angwin, Duncan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex ; Hoboken, New Jersey : Wiley, 2015.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part One: The Concept. Opportunities for a New Way of Developing Strategy
  • Seven Strengths of Drawing Strategy
  • What Strategy Builder Does
  • Part Two: Design. User's Guide to the Strategy Builder's Framework Profiles
  • Environmental ecology
  • Competitive positioning
  • Resources and capabilities
  • Strategic growth options
  • Managing performance strategically
  • Part Three: Realization. Well-Built Strategies, Simply Conveyed
  • Six Stratographic Principles
  • Get building.