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The wallet allocation rule : winning the battle for share /

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"Customer Loyalty Isn't Enough--Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Manag...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Keiningham, Timothy L.
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Hoboken, New Jersey : Wiley, 2015.
Temas:	Customer loyalty. Customer relations > Management. Consumer behavior. Consommateurs > Fidélité. Consommateurs > Comportement. BUSINESS & ECONOMICS > Customer Relations. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Consumer Behavior.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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