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|a Beilharz, Felix,
|e author.
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1 |
0 |
|a Social media marketing im B2B /
|c Felix Beilharz.
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246 |
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|a Social media marketing im Business-to-Business
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250 |
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|a 1. Auflage.
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264 |
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1 |
|a [Cologne, Germany] :
|b O'Reilly Verlag GmbH,
|c 2014.
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300 |
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|a 1 online resource.
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|a text
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|a O'Reilly's basics
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|a "Eine erfolgreiche Strategie entwickeln, zielgruppenrelevanten Content erstellen, Erfolge messen und optimieren"--Cover.
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500 |
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|a "Besonderheiten, strategien, tipps"--Cover.
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500 |
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|a Includes index.
|
588 |
0 |
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|a Online resource; title from pdf title page (Safari Books Online, viewed Apr. 28, 2015).
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520 |
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|a A book that discusses how B2B companies can use social media marketing. It contains inspiring practical examples, planning checklists, interviews with practitioners, lots of specific tips and a strategy process that can be adapted to a company's social media concept.
|
590 |
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|b O'Reilly Online Learning: Academic/Public Library Edition
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650 |
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|a Industrial marketing.
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|a Social media.
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|a Social Media
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|a Marketing industriel.
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|a Médias sociaux.
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|a social media.
|2 aat
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|a BUSINESS & ECONOMICS / Industrial Management.
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|a Industrial marketing
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650 |
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776 |
0 |
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|i Print version:
|a Beilharz, Felix.
|t Social media marketing im B2B.
|b 1. Auflage.
|d [Cologne, Germany] : O'Reilly Verlag GmbH, 2014
|z 9783955615581
|
830 |
|
0 |
|a O'Reilly's basics.
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856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9783955615611/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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938 |
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