Social media marketing im B2B /

A book that discusses how B2B companies can use social media marketing. It contains inspiring practical examples, planning checklists, interviews with practitioners, lots of specific tips and a strategy process that can be adapted to a company's social media concept.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Beilharz, Felix (Autor)
Formato: Electrónico eBook
Idioma:Alemán
Publicado: [Cologne, Germany] : O'Reilly Verlag GmbH, 2014.
Edición:1. Auflage.
Colección:O'Reilly's basics.
Temas:
Industrial marketing.
Social media.
Social Media
Marketing industriel.
Médias sociaux.
social media.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Industrial marketing
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:A book that discusses how B2B companies can use social media marketing. It contains inspiring practical examples, planning checklists, interviews with practitioners, lots of specific tips and a strategy process that can be adapted to a company's social media concept.
Notas:"Eine erfolgreiche Strategie entwickeln, zielgruppenrelevanten Content erstellen, Erfolge messen und optimieren"--Cover.
"Besonderheiten, strategien, tipps"--Cover.
Includes index.
Descripción Física:1 online resource.
ISBN:9783955615611
3955615618
9783955615581
3955615588
3955615596
9783955615598

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