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Just enough research /

Foreword by JEFFREY ZELDMAN Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and sho...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hall, Erika (Autor)
Otros Autores: Fox, Rose (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York : Book Apart, 2014.
Colección:Book Apart (Series) ; no. 9.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Just enough research /  |c Erika Hall ; foreword by Jeffrey Zeldmaneditor, Rose Fox. 
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504 |a Includes bibliographical references and index. 
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520 |a Foreword by JEFFREY ZELDMAN Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Web sites  |x Design. 
650 0 |a Web site development. 
650 0 |a Research. 
650 0 |a Human-computer interaction. 
650 6 |a Sites Web  |x Conception. 
650 6 |a Sites Web  |x Développement. 
650 6 |a Recherche. 
650 7 |a research (function)  |2 aat 
650 7 |a Human-computer interaction.  |2 fast  |0 (OCoLC)fst00963494 
650 7 |a Research.  |2 fast  |0 (OCoLC)fst01095153 
650 7 |a Web site development.  |2 fast  |0 (OCoLC)fst01173243 
650 7 |a Web sites  |x Design.  |2 fast  |0 (OCoLC)fst01173252 
650 7 |a Electrical & Computer Engineering.  |2 hilcc 
650 7 |a Engineering & Applied Sciences.  |2 hilcc 
650 7 |a Telecommunications.  |2 hilcc 
700 1 |a Zeldmaneditor, Jeffrey,  |e writer of introduction. 
700 1 |a Fox, Rose,  |e editor. 
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830 0 |a Book Apart (Series) ;  |v no. 9. 
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