Cargando…
Content strategy for mobile /
You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes - from the tiniest "dumb"...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, New York :
Book Apart,
2013.
|
| Colección: | Book Apart (Series) ;
no. 8. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | OR_ocn900313693 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 150416s2013 nyu ob 001 0 eng d | ||
| 040 | |a COO |b eng |e rda |e pn |c COO |d OCLCO |d VKC |d OCLCO |d UMI |d OCLCQ |d DEBBG |d OCLCF |d WYU |d CNCEN |d RDF |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 910545266 |a 929952679 | ||
| 020 | |a 9780133432435 | ||
| 020 | |a 0133432432 | ||
| 020 | |a 9780133432428 |q (print) | ||
| 020 | |a 0133432424 |q (print) | ||
| 029 | 1 | |a CHBIS |b 010467630 | |
| 029 | 1 | |a CHVBK |b 335472982 | |
| 029 | 1 | |a DEBBG |b BV043967839 | |
| 029 | 1 | |a GBVCP |b 876242999 | |
| 029 | 1 | |a DEBSZ |b 485783282 | |
| 029 | 1 | |a AU@ |b 000067095826 | |
| 029 | 1 | |a AU@ |b 000057232969 | |
| 035 | |a (OCoLC)900313693 |z (OCoLC)910545266 |z (OCoLC)929952679 | ||
| 037 | |a CL0500000675 |b Safari Books Online | ||
| 050 | 4 | |a QA76.59 | |
| 082 | 0 | 4 | |a 005.72 |q OCoLC |
| 049 | |a UAMI | ||
| 100 | 1 | |a McGrane, Karen, |e author. | |
| 245 | 1 | 0 | |a Content strategy for mobile / |c Karen McGrane. |
| 264 | 1 | |a New York, New York : |b Book Apart, |c 2013. | |
| 300 | |a 1 online resource : |b Adobe PDF eBook. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a A Book Apart : brief books for people who make websites ; |v no. 8 | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from cover (Safari Books Online, viewed Apr. 16, 2015). | |
| 520 | |a You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes - from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Mobile computing |x Programming. | |
| 650 | 0 | |a Application software |x Development. | |
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 6 | |a Informatique mobile |x Programmation. | |
| 650 | 6 | |a Logiciels d'application |x Développement. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 7 | |a Application software |x Development |2 fast | |
| 650 | 7 | |a Web sites |x Design |2 fast | |
| 650 | 7 | |a Engineering & Applied Sciences. |2 hilcc | |
| 650 | 7 | |a Computer Science. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |a McGrane, Karen. |t Content strategy for mobile. |d New York, New York : Book Apart, 2013 |z 9780133432428 |
| 830 | 0 | |a Book Apart (Series) ; |v no. 8. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780133432435/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||