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Mapping the user experience /
"If you want to create products and services that provide real value, you should first identify touchpoints -- areas where business and customer needs intersect. This video workshop shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observatio...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
O'Reilly Media,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "If you want to create products and services that provide real value, you should first identify touchpoints -- areas where business and customer needs intersect. This video workshop shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design. Host Jim Kalback, Principal UX designer with Citrix, introduces you to the principles behind alignment diagrams -- a class of deliverable also known as experience mapping -- using several examples. You'll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you'll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers."--Resource description page. |
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| Notas: | Title from title screen (viewed December 18, 2014) Date of publication taken from resource description page. |
| Descripción Física: | 1 online resource (1 streaming video file (3 hr., 12 min., 10 sec.)) : digital, sound, color. |
| ISBN: | 9781491915356 1491915358 |