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Applied business analytics : integrating business process, big data, and advanced analytics /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lin, Nathaniel (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, NJ : Pearson Education LTD, [2015]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Lin, Nathaniel,  |e author. 
245 1 0 |a Applied business analytics :  |b integrating business process, big data, and advanced analytics /  |c Nathaniel Lin. 
264 1 |a Upper Saddle River, NJ :  |b Pearson Education LTD,  |c [2015] 
264 4 |c ©2015 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
588 0 |a Print version record. 
520 8 |a Annotation  |b Bridge the gap between analytics and execution, and actually translate analytics into better business decision-making! Now that you've collected data and crunched numbers, Applied Business Analytics reveals how to fully apply the information and knowledge you've gleaned from quants and tech teams. Nathaniel Lin explains why "analytics value chains" often break due to organizational and cultural issues, and offers "in the trenches" guidance for overcoming these obstacles. You'll discover why a special breed of "analytics deciders" is indispensable for any organization that seeks to compete on analytics ... how to become one of those deciders ... and how to identify, foster, support, empower, and reward others to join you. Lin draws on actual cases and examples from his own experience, augmenting them with hands-on examples and exercises to integrate analytics at all levels: from top-level business questions to low-level technical details. Along the way, you'll learn how to bring together analytics team members with widely diverse goals, knowledge, and backgrounds. Coverage includes:How analytical and conventional decision making differ-- and the challenging implicationsHow to determine who your analytics deciders are, and ought to beProven best practices for actually applying analytics to decision-makingHow to optimize your use of analytics as an analyst, manager, executive, or C-level officerApplied Business Analytics will be invaluable to wide audiences of professionals, decision-makers, and consultants involved in analytics, including Chief Analytics Officers, Chief Data Officers, Chief Scientists, Chief Marketing Officers, Chief Risk Officers, Chief Strategy Officers, VPs of Analytics and/or Big Data, data scientists, business strategists, and line of business executives. It will also be exceptionally useful to students of analytics in any graduate, undergraduate, or certificate program, including candidates for INFORMS certification. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Information visualization. 
650 0 |a Visual analytics. 
650 0 |a Big data. 
650 6 |a Visualisation de l'information. 
650 6 |a Analyse visuelle. 
650 6 |a Données volumineuses. 
650 7 |a Big data  |2 fast 
650 7 |a Information visualization  |2 fast 
650 7 |a Visual analytics  |2 fast 
776 0 8 |i Print version:  |t Applied Business Analytics.  |d Prentice Hall 2014  |z 9780133481501  |w (OCoLC)866616656 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780133481549/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
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