Branding for the public sector : creating, building and managing brands people will value /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Temporal, Paul (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex : Wiley, 2015.
Temas:
Government marketing.
Government publicity.
Public relations and politics.
Branding (Marketing)
Administration publique > Marketing.
Information d'État.
Relations publiques et politique.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Government & Business.
Government marketing
Government publicity
Public relations and politics
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The public sector and branding
  • Public sector brand categories
  • The nation brand effect and brand architecture
  • Building a power public sector brand : visions, values, emotions and personalities
  • Brand positioning
  • Public sector brand management
  • Brand communications strategy
  • Brand engagement
  • Tracking brand success
  • The future of public sector branding.

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