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Social data analytics : collaboration for the enterprise /
This is a guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and l...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Waltham, MA :
Morgan Kaufmann,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | This is a guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease. It provides foundational understanding of new and emerging technologies-social data, collaboration, big data, advanced analytics; includes case studies and practical examples of success and failures; will prepare you to lead projects and advance initiatives that will benefit you and your organization.-- |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (1 volume) : illustrations |
| ISBN: | 9780123977809 0123977800 |