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Search engine marketing, Inc. : driving search traffic to your company's website /
This revamped edition introduces a holistic approach that integrates organic and paid searching. You'll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher's mind, and discover how her beh...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, NJ :
IBM Press,
[2015]
|
| Edición: | Third edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Moran, Mike, |d 1958- |e author. | |
| 245 | 1 | 0 | |a Search engine marketing, Inc. : |b driving search traffic to your company's website / |c Mike Moran, Bill Hunt. |
| 246 | 3 | 0 | |a Driving search traffic to your company's website |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Upper Saddle River, NJ : |b IBM Press, |c [2015] | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed December 12, 2014). | |
| 500 | |a Includes index. | ||
| 520 | |a This revamped edition introduces a holistic approach that integrates organic and paid searching. You'll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher's mind, and discover how her behavior may change based on situation or device; understand what happens technically when a user searches; create a focused program that can earn the support it will need to succeed; clarify your goals and link them to specific measurements; craft search terms and copy that attracts your best prospects and customers; optimize content by getting writers and tech people working together; address the critical challenges of quality in both paid and organic search; avoid overly clever tricks that can destroy your effectiveness; identify and resolve problems as soon as they emerge; and redesign day-to-day operating procedures to optimize search performance. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 7 | |a Internet advertising. |2 fast |0 (OCoLC)fst00977220 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Web sites |x Design. |2 fast |0 (OCoLC)fst01173252 | |
| 700 | 1 | |a Hunt, Bill, |e author. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780133039191/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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