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The dream café : lessons in the art of radical innovation /
"Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream. Recreating the convivial, collaborative, creative world of the avant-gar...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex UK ; Hoboken, New Jersey :
John Wiley & Sons,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Bruce, Duncan D., |d 1957- | |
| 245 | 1 | 4 | |a The dream café : |b lessons in the art of radical innovation / |c Duncan D. Bruce and Dr. Geoff Crook. |
| 264 | 1 | |a Chichester, West Sussex UK ; |a Hoboken, New Jersey : |b John Wiley & Sons, |c 2015. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Includes index. | ||
| 520 | |a "Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream. Recreating the convivial, collaborative, creative world of the avant-garde the guys at The Dream Cafe have developed a fresh, new approach which is being used by major brands and businesses to great success. They create actual Dream Cafe locations - settings which encourage freedom of thought and collaboration. Explaining how space and process can be harnessed to produce the kind of unanticipated multicultural and interdisciplinary encounters that lead to unpredictable outcomes. Now, for the first time, the innovation consultants at The Dream Cafe have made their model and methods available to us all in this exciting new book. Focuses on the urgent need to enable major brand businesses to formulate, refine, and deliver the big brand idea that will disrupt and redefine the market Shows how to innovate and stand out by embracing risk and innovation Equal parts inspiration and practical implementation The concept covered is currently being used extensively by major global brands and companies "-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; Title Page; Copyright; Contents; Preface; A: Avant-Garde; Learning to Ignore NO; How Artists do Avant-Garde; The Business of being Avant-Garde; Brand Dreams; Some of the Lessons that Contemporary Business can Learn from the Avant-Garde; Pivotal Locations; Dream Cafés; Context; Investment; Style; Critical Engagement; B: Belligerence; How RIM Succeeded and Failed by Being Belligerent; Thinking Fast -- Thinking Slow; Kodak: the High Price of Thinking Slow; Unpacking; Beware of Unquestioned Myths; Some of the Lessons that Contemporary Business can Learn from Belligerence. | |
| 505 | 8 | |a Learning the Art of Disruption in a Dream CaféDon't be Your Own Gatekeeper; Employing People Who are Old Enough to be Strategically Belligerent; Let the Heart Rule the Head; Don't Get Drunk; Get Control; C: Chaos; The Art of Radical Innovation; Chaos and The Dream Café; Some of the Lessons That Contemporary Business can Learn from Embracing Chaos; All that is Solid Melts into Air; Science Shaped the Twentieth Century, but Biology will Define the Twenty-first; The Mind of the Beholder; D: Dreaming; Product Invention: The Sewing Machine; Patent Medicine: Hair Restorer. | |
| 505 | 8 | |a Physics: The General Theory of RelativityHuman Biology: The Chemical Transmission of Nerve Impulses; Standardization at Ford; Searching the Entire Internet: Google; Some of the Lessons That Contemporary Business Can Learn From Daring to Dream; Sometime Symbols are Better than Words; Day Dreaming; Pragmatism Can Always Come Later; Wired or Wireless?; E: Experimentation; Don't Wait for the Future, Because it Won't Wait for You; Writing the Future; The Vanguard Effect; Past-Present-Future; Creating Creative Process; The Art of Developing Dream Scenarios. | |
| 505 | 8 | |a Dreams Can Come True if You Have the Right ProcessInterdisciplinary Practice; Time-Space-Movement; Back to the Future; Art for Our Sake; Experiments Breed Experiments; The Art of Innovation by Imitation; Old Dogs Can Learn New Tricks; The Digital Dreamscape; Disruptive; Perception Building; Incremental Enhancement; Going Through the Motions; Some of the Lessons that Contemporary Business Can Learn from Experimentation; Forging the Future; Lib-Lab; Process or Outcome; E for Essence; Seed now Discover Later; F: Fusion; The Art of Fusion; Switch On-Turn On-Transform; Fashion Fusion or Confusion? | |
| 505 | 8 | |a Sharing and CaringHow Mash-Ups Can Make for a Win-Win; Mono Mania; Some Lessons that Contemporary Business Can Learn from Fusion; Flux is Fun; Chief Collaboration Officers; Collaboration does not Guarantee Fusion; Letting Go; Head Banging; G: Gut Reaction; Reflecting on the Bigger Picture; When Less Becomes More; To Boldly Go?; Do Blinking Black Swans Think Fast or Slow?; The Case for Emotional Intelligence; A Sense of Possibility; Band of Joy; Some of the Lessons that Contemporary Business Can Learn from Gut Reaction; People Matter; Emotional Intelligence; Just Do It; Speeding Up. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Strategic planning. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Entrepreneurship. |2 bisacsh | |
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| 650 | 7 | |a Strategic planning. |2 fast |0 (OCoLC)fst01134371 | |
| 700 | 1 | |a Crook, Geoff, |d 1945- | |
| 776 | 0 | 8 | |i Print version: |a Bruce, Duncan D., 1957- |t Dream café. |d Hoboken : Wiley, 2015 |z 9781118977842 |w (DLC) 2014043908 |
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