Implementing SAP CRM : the guide for business and technology managers /

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kale, Vivek (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton : Auerbach, 2014.
Temas:
SAP CRM.
SAP CRM
Customer relations > Management > Computer programs.
Customer relations > Data processing.
Management information systems.
Systèmes d'information de gestion.
Customer relations > Data processing
Management information systems
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP® CRM will help technologists and managers come.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781482231434
1482231433

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