Mobile electronic commerce : foundations, development, and applications /

"Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. This book addresses the role of industry, academia, scientists,...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Wei, June (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton : CRC Press, [2015]
Colección:Industrial and systems engineering series.
Temas:
Mobile commerce.
Electronic commerce.
Commerce mobile.
Commerce électronique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Electronic commerce
Mobile commerce
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Section 1. Mobile electronic commerce foundations and theories
  • section 2. Mobile electronic commerce technologies
  • section 3. Mobile electronic commerce systems and the human perspective
  • section 4. Mobile electronic commerce development
  • section 5. Mobile electronic commerce applications and mobile business
  • section 6. Mobile electronic commerce and social, economic, and environmental aspects
  • section 7. Emerging frontiers.

Ejemplares similares