Value proposition design : how to create products and services customers want /

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The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business ' creating compelling productsand services customers want to buy. This practical b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Osterwalder, Alexander (Autor), Pigneur, Yves (Autor), Bernarda, Greg (Autor), Smith, Alan (Designer) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2014.
Colección:Strategyzer series.
Temas:
Customer services > Management.
Quality control.
Production management > Quality control.
Business planning.
Strategic planning.
Customer relations.
Quality Control
Service à la clientèle > Gestion.
Qualité > Contrôle.
Production > Gestion > Qualité > Contrôle.
Planification stratégique.
quality control.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Contrôle de qualité.
Conception de produits.
Conception de systèmes.
Service à la clientèle.
Gestion.
Organisation de l'entreprise.
Politique de l'entreprise.
Etude du travail.
Business planning
Customer relations
Customer services > Management
Production management > Quality control
Quality control
Strategic planning
Kundenorientierung
Produktentwicklung
Dienstleistungsangebot
Produktgestaltung
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Canvas. Customer profile ; Value map ; Fit
  • Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations
  • Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together
  • Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.

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