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Global supply chain quality management : product recalls and their impact /

This book draws together key insights and research findings from a global research project on product safety and recalls. It presents detailed case studies of six extended global supply chains within three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Flynn, Barbara B. (Editor ), Zhao, Xiande (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton : CRC Press, [2015]
Colección:Supply chain integration series.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 0 0 |a Global supply chain quality management :  |b product recalls and their impact /  |c edited by Barbara B. Flynn and Xiande Zhao. 
264 1 |a Boca Raton :  |b CRC Press,  |c [2015] 
264 4 |c ©2015 
300 |a 1 online resource (xiv, 418 pages) :  |b illustrations. 
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490 1 |a Supply chain integration : modeling, optimization, and applications 
504 |a Includes bibliographical references and index. 
505 0 |a Section 1. Introduction to secion 1 : background -- section 2. Introduction to section 2 : dark side of product safety -- section 3. Introduction to section 3 : bright side of product safety : exemplar cases -- section 4. Introduction to section 4 : financial perspective on product recalls -- section 5. Introduction to section 5 : consumer perspective on product recalls -- section 6. Introduction to section 6 : supply chain quality management and performance. 
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520 |a This book draws together key insights and research findings from a global research project on product safety and recalls. It presents detailed case studies of six extended global supply chains within three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and provide the perspectives of both U.S. and Chinese executives. It includes coverage of several highly publicized product recalls, including Ford Pinto, Extra Strength Tylenol, melamine-tainted milk, Mattel, and Toyota. It also describes how to conduct controlled experiments to determine the effect of various recall strategies on consumers. The book describes how alternative product recall strategies can influence consumers' perception of your organization's corporate social legitimacy as well as their future purchasing behaviors. --  |c Edited summary from book. 
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650 0 |a Business logistics. 
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700 1 |a Flynn, Barbara B.,  |e editor. 
700 1 |a Zhao, Xiande,  |e editor. 
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