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25 need-to-know strategy tools /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Contents; About the author; Publisherâ#x80;#x99;s acknowledgements; Introduction; Top 10 doâ#x80;#x99;s and donâ#x80;#x99;ts of strategy development; Chapter 1: Identifying key segments; Using it: IBM; Chapter 2: Setting long-term goals; Using it: Virgin Galactic; Chapter 3: Setting SMART objective; Using it: the BBC; Chapter 4: Core ideology (Collins and Porras); Using it: Sony; Chapter 5: The HOOF approach to demand forecasting (Evans); Using it: Apps; Chapter 6: The five forces (Porter); Using it: Blockbuster; Chapter 7: Rating competitive position; Using it: Samuel Adams
- Chapter 8: The resource and capability strengths/ importance matrix (Grant)Using it: Virgin Group; Chapter 9: The value chain (Porter); Using it: Zara; Chapter 10: The product/market matrix (Ansoff); Using it: Virgin Cola; Chapter 11: The attractiveness/advantage matrix (GE/McKinsey); Using it: Extramural Ltd; Chapter 12: The growth/share matrix (BCG); Using it: Extramural Ltd; Chapter 13: Three generic strategies (Porter); Using it: Southwest Airlines; Chapter 14: The experience curve (BCG); Using it: New energy technologies; Chapter 15: Blue ocean strategy (Kim and Mauborgne)
- Using it: Cirque du SoleilChapter 16: Optimising the corporate portfolio; Using it: Extramural Ltd; Chapter 17: Creating value through mergers, acquisitions and alliances; Using it: Lloyds Banking Group; Chapter 18: Creating parenting value (Goold, Campbell and Alexander); Using it: Energy companies and their mineral subsidiaries; Chapter 19: Core competences (Hamel and Prahalad); Using it: Red Bull; Chapter 20: Deliberate and emergent strategy (Mintzberg); Using it: Facebook; Chapter 21: Profit from the core (Zook); Using it: Marvel Entertainment
- Chapter 22: Disruptive technologies (Christensen)Using it: Toyota Motor Corporation; Chapter 23: Good strategy, bad strategy (Rumelt); Using it: Wal-Mart; Chapter 24: Innovation hot spots (Gratton); Using it: Linux; Chapter 25: The Suns & Clouds Chart (Evans); Using it: Madonna; Conclusion; Ten useful strategy books to read next; Glossary of terms; References and further reading