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The four intelligences of the business mind : how to rewire your brain and your business for success /
"I highly recommend that you look at your organization through the lens of The Four Intelligences of the Business Mind. If you do so, your business will improve in unexpected ways."?Mark Waldman, Executive MBA Faculty, Loyola Marymount University "The Four Intelligences of the Busines...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
CA Press,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Foreword; About the Author; About the Technical Reviewer; Acknowledgments; Chapter 1: Your Brain, Mind, and Business Transformation; The Brain and Transformational Intelligence; The Four Essential Transformational Intelligences for Business; Brain and Mind; The Executive Functions of the Brain; Controlled Consciousness; The Business Mind; Purpose and the Business Mind; Purpose and Your Company's Mission; Mission; Values; Vision; Mission; Values; Vision; Controlled Focus; The Four Transformational Intelligences and Change; Chapter 2: Financial Intelligence; Neuroeconomics.
- Trust, Fear, and RewardTrust; Fear; Reward; Financial Intelligence; Predictive Intelligence; Risk Intelligence; Business Intelligence; Re-Purpose; Lather, Rinse, Repeat; Chapter 3: Customer Intelligence; Neuromarketing; Instant vs. Delayed Gratification for Customers; Incentivizing Business Partners; Customer Intelligence; Start a Customer Intelligence Group; Attracting Your Ideal Customers; Developing Trust; Where Are Your Ideal Customers?; How Will You Reach Your Ideal Customers?; Habits; Customer Analytics; Behavior and Predictive Analytics; Digital Analytics; Web Analytics.
- Understanding Your AudienceMobile Analytics; Consensus; Chapter 4: Data Intelligence; The Power of Visual Data; How the Brain Perceives Visual Information; Creating Impact with Visual Designs; Data Confusion; Unified Data Clarity; Data Intelligence; The Six Reporter Questions and the Nine C's; Why Collaborate and Consolidate; Collaborating; Consolidating; Who Communicates; Don't Forget About Your Customers; What to Collect; Visual Analytics; Operational Analytics; Where to Change; How to Converse and Convert; Step Back; Chapter 5: Mastermind Intelligence; Leading with Innovation.
- Leveraging Mastermind PracticesImplementing Mastermind Intelligence in Weekly Meetings; Businesswide Mastermind Intelligence Sessions; Opening Mind; Keeping Your List; Activating Potential; Staying Open to Outlying Ideas; Run Meetings with Patience; The Next Step; An " Asset Strategy " for Your New Project; Fostering a Culture of Innovation; Sweet Spot; Mastermind Intelligence Priorities; Clear Metrics; Chapter 6: Pattern Recognition; Window of Possibilities; Recognizing Patterns; Unfog the Window of Possibilities That Leads to Transformation; Identify, Observe, Examine, and Assess.
- Leverage Your Human AssetsJumping to Conclusions; Focus Requires Balance; Stumbling on Ideas; Small and Manageable; Delta of Possibilities; Advanced Pattern Recognition Techniques; Intelligence Hub; Transformational Strategy; Chapter 7: Strategy Mapping; Strategy Mapping; Ingredients of a Strategy Map; #1-Strategic Objective; #2-Set Priorities; #3-Measures, Metrics, and KPIs; #4-Data Sources; #5- SLA Targets; Preparing for Formal SLAs; #6-Internal and External Data; Take Action!; Step 1-Gather and Organize; Step 2-Analyze and Validate; Step 3-Collaborate and Communicate.