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The product manager's desk reference /
Introducing a brand-new Product Management Life Cycle (PMLC) model, this fully revised second edition provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. Steven Haines clearly illustrat...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
©2014.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Haines, Steven. | |
| 245 | 1 | 4 | |a The product manager's desk reference / |c Steven Haines. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b McGraw-Hill Education, |c ©2014. | ||
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 588 | 0 | |a Print version record. | |
| 500 | |a "Version 1.0." | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Introducing a brand-new Product Management Life Cycle (PMLC) model, this fully revised second edition provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. Steven Haines clearly illustrates the entire product life cycle, from beginning to end. It is packed with an array of best practices and helpful hints that are critical to the efficient management of products. The book explains how to: choose and justify which products to build; plan for their profitable creation and deployment; develop and launch them; manage them once they enter the market; gracefully retire them and replace them with new products; and efficiently allocate investments across all of the products in an organization. -- |c Edited summary from book. | ||
| 505 | 0 | |a A. DEDICATION -- B. ILLUSTRATIONS -- C. TEMPLATES -- D. FOREWORD -- E. PREFACE -- F. INTRODUCTION -- A. MODULE 1: FOUNDATIONS OF PRODUCT MANAGEMENT -- 1. WHAT IS PRODUCT MANAGEMENT? -- 2. THE PRODUCT MASTER PLAN -- 3. LEADERSHIP: CREATING INFLUENCE -- 4. CROSS-FUNCTIONAL PRODUCT TEAMS: GETTING THINGS DONE -- 5. PROBLEM SOLVING AND DECISION MAKING: WHAT'S NEXT? -- 6. FINANCE FOR THE PRODUCT MANAGER: KEEPING SCORE -- B. MODULE 2: BUILDING INSIGHTS AND DRIVING STRATEGIES BY MAKING THE MARKET YOUR PRIMARY FOCUS -- 7. THE PLAYING FIELD AND THE PLAYERS: ANALYZING THE INDUSTRY AND COMPETITION -- 8. FINDING MARKETS TO CONQUER BY UNDERSTANDING CUSTOMER NEEDS AND MARKET SEGMENTS -- 9. PREPARING TO SET YOUR MILEPOSTS: FORECASTING FOR THE PRODUCT MANAGER -- 10. STRATEGIC PRODUCT PLANNING: THE INFLECTION POINT -- C. MODULE 3: THE START OF THE PRODUCT'S JOURNEY: THE NEW PRODUCT DEVELOPMENT PROCESS -- 11. MAKING A MOLEHILL OUT OF A MOUNTAIN: THE CONCEPT PHASE -- 12. IS THERE REALLY A BUSINESS HERE? ASSESSING FEASIBILITY -- 13. APPEARANCES ARE EVERYTHING: DEFINING AND DESIGNING THE PRODUCT -- 14. JUSTIFYING PRODUCT INVESTMENTS: THE BUSINESS CASE -- 15. SYNCHRONIZING THE GEARS: THE MARKETING PLAN FOR THE PRODUCT -- 16. EXECUTION AND OVERSIGHT DURING PRODUCT DEVELOPMENT -- 17. INTRODUCING THE PRODUCT AND ORCHESTRATING THE LAUNCH -- D. MODULE 4: CONTINUING THE JOURNEY: POST-LAUNCH PRODUCT MANAGEMENT -- 18. AUDITING RESULTS AFTER THE LAUNCH -- 19. POST-LAUNCH STRATEGIC PERFORMANCE ANALYSIS -- 20. POST-LAUNCH STRATEGIC MIX MANAGEMENT -- 21. LIFE CYCLE PRODUCT PORTFOLIO MANAGEMENT -- 22. ENOUGH'S ENOUGH! DISCONTINUING THE PRODUCT -- E. MODULE 5: PROFESSIONALIZING PRODUCT MANAGEMENT -- 23. Charting Your Career -- 24. ORGANIZING FOR AND MANAGING PRODUCT MANAGEMENT -- F. MODULE 6: THE PRODUCT MANAGER'S TOOLBOX -- G. GLOSSARY -- H. REFERENCES AND RESOURCES. | |
| 542 | |f Copyright © McGraw-Hill 2015 |g 2015 | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Product differentiation. | |
| 650 | 0 | |a Business forecasting. | |
| 650 | 0 | |a New products. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Produits commerciaux |x Différenciation. | |
| 650 | 6 | |a Prévision commerciale. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Business forecasting. |2 fast |0 (OCoLC)fst00842699 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a New products. |2 fast |0 (OCoLC)fst01036889 | |
| 650 | 7 | |a Product differentiation. |2 fast |0 (OCoLC)fst01078208 | |
| 650 | 7 | |a Product management. |2 fast |0 (OCoLC)fst01078225 | |
| 776 | 0 | 8 | |i Print version: |a Haines, Steven. |t Product manager's desk reference. |b Second edition. |d New York : McGraw-Hill Education, [2014] |z 9780071824507 |w (DLC) 2014004899 |w (OCoLC)871228483 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071824507/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a Internet Archive |b INAR |n productmanagersd0000hain_q8m7 | ||
| 938 | |a YBP Library Services |b YANK |n 12357610 | ||
| 994 | |a 92 |b IZTAP | ||