Modeling techniques in predictive analytics : business problems and solutions with R /

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Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you're new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you're alre...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Miller, Thomas W., 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, NJ : Pearson Education, 2014, ©2015.
Edición:Rev. and expanded ed.
Temas:
Decision making > Statistical methods.
Forecasting > Mathematical models.
Business planning.
Data mining.
Data Mining
Prise de décision > Méthodes statistiques.
Exploration de données (Informatique)
Business planning
Data mining
Decision making > Statistical methods
Forecasting > Mathematical models
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Analytics and data science
  • Advertising and promotion
  • Preference and choice
  • Market basket analysis
  • Economic data analysis
  • Operations management
  • Text analytics
  • Sentiment analysis
  • Sports analytics
  • Spatial data analysis
  • Brand and price
  • The big little data game
  • [Appendix] A. Data science methods
  • [Appendix] B. Measurement
  • [Appendix] C. Case studies
  • [Appendix] D. Code and utilities.

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