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Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works /
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book takes you step-by-step through the process of creating and refining your strategies to meet this new reality. You will learn h...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
©2015.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 008 | 141103s2015 nyua ob 001 0 eng d | ||
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| 020 | |a 9780071840989 |q (electronic bk.) | ||
| 020 | |a 0071840982 |q (electronic bk.) | ||
| 020 | |z 9780071840903 | ||
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| 020 | |z 0071840974 |q (alk. paper) | ||
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| 100 | 1 | |a Didner, Pam. | |
| 245 | 1 | 0 | |a Global content marketing : |b how to create great content, reach more customers, and build a worldwide marketing strategy that works / |c Pam Didner. |
| 246 | 3 | 0 | |a How to create great content, reach more customers, and build a worldwide marketing strategy that works |
| 260 | |a New York : |b McGraw-Hill Education, |c ©2015. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book takes you step-by-step through the process of creating and refining your strategies to meet this new reality. You will learn how to create content that engages people--regardless of their country and culture; identify key actions and strategies to apply to your projects; connect "dots" that others don't see and connect them in ways you never thought of before. -- |c Edited summary from back cover. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General. |2 bisacsh | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Didner, Pam. |t Global content marketing. |d New York : McGraw-Hill Education, [2015] |z 9780071840972 |w (DLC) 2014020494 |w (OCoLC)875520292 |
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