Cargando…

The definitive guide to marketing analytics and metrics (collection) /

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing ... 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'...

Descripción completa

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Otros Autores:	Brea, Cesar A., Venkatesan, Rajkumar, Farris, Paul W., Wilcox, Ronald T.
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Upper Saddle River, NJ : Pearson Education, ©2014.
Temas:	Market segmentation. Revenue management. Consumer profiling > Research. Marketing research. Marketing > Mathematical models. Segmentation du marché. Rentabilité > Gestion. Profil des consommateurs > Recherche. Marketing > Recherche. Marketing > Modèles mathématiques.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional)

Ejemplares similares

Cutting-edge marketing analytics : real world cases and data sets for hands on learning /
por: Venkatesan, Rajkumar
Publicado: (2014)

Marketing and sales analytics : proven techniques and powerful applications from industry leaders /
por: Brea, Cesar A.
Publicado: (2014)

Niche envy : marketing discrimination in the digital age /
por: Turow, Joseph
Publicado: (2006)

Marketing metrics : the definitive guide to measuring marketing performance /
Publicado: (2010)

Pricing segmentation and analytics /
por: Bodea, Tudor, et al.
Publicado: (2012)

Internal marketing : directions for management /
Publicado: (2002)

Marketing and multicultural diversity /
Publicado: (2006)

Blue Ocean Strategy, Expanded Edition /
por: Kim, W., et al.
Publicado: (2020)

Social media analytics using Greenplum's data computing appliance /
por: Schleier-Smith, Johan
Publicado: (2011)

Revelación de información y valor de las empresas en América Latina /
por: Trujillo, María Andrea, et al.
Publicado: (2015)

Marketing and Multicultural Diversity.
por: Rao, C. P.
Publicado: (2007)

Internal marketing : directions of management /
Publicado: (2000)

Ethnic marketing : theory, practice and entrepreneurship /
por: Pires, Guilherme D., et al.
Publicado: (2019)

Blue Ocean Classics /
por: Kim, W., et al.
Publicado: (2019)

Ecommerce analytics : analyze and improve the impact of your digital strategy /
por: Phillips, Judah
Publicado: (2016)

Niche Marketing for Coaches.
por: McNamara, Hannah
Publicado: (2006)

Die Blue-Ocean-Strategie : Neue Wege, die Konkurrenz hinter sich zu lassen.
por: 50Minuten.de
Publicado: (2018)

Multicultural marketing : selling to a diverse America /
por: Rossman, Marlene L.
Publicado: (1994)

The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications /
por: Meyer, Marc H.
Publicado: (2007)

Categories in markets : origins and evolution /
Publicado: (2010)

Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition.
por: Weinstein, Art
Publicado: (2013)

An audience of one : drive superior results by making the radical shift from mass marketing to one-to-one marketing /
por: Turner, Jamie, 1961-, et al.
Publicado: (2021)

La stratégie océan bleu selon C. Kim et Mauborgne : comment identifier les nouveaux relais de croissance? /
por: Pichère, Pierre
Publicado: (2014)

Bottom of the pyramid marketing : making, shaping and developing BOP markets /
Publicado: (2019)

Niche marketing for coaches : a practical handbook for building a life coaching, executive coaching or business coaching practice /
por: McNamara, Hannah
Publicado: (2007)

Marketing : conceptos y aplicaciones /
por: Giraldo Oliveros, Mario Eduardo, et al.
Publicado: (2021)

Aesthetics in marketing /
por: Baisya, Rajat K.
Publicado: (2008)

Latinos, Inc. : the Marketing and Making of a People.
por: Dávila, Arlene M., 1965-
Publicado: (2012)

Latinos, Inc. : the Marketing and Making of a People.
por: Dávila, Arlene M., 1965-
Publicado: (2012)

Curation nation : how to win in a world where consumers are creators : why the future of content is context /
por: Rosenbaum, Steven C.
Publicado: (2011)

Marketing Metrics: 50+ Metrics Every Executive Should Master /
por: Farris, Paul, et al.
Publicado: (2006)

Key marketing metrics : the 50+ metrics every manager needs to know /
por: Bendle, Neil T., et al.
Publicado: (2021)

Market segmentation : how to do it, how to profit from it /
por: McDonald, Malcolm
Publicado: (2013)

Geodemographics for marketers : using location analysis for research and marketing /
por: Leventhal, Barry
Publicado: (2016)

Gestión estratégica de la demanda /
por: Salazar D., Néstor A.
Publicado: (2011)

The Rise of the Hispanic Market in the United States : Challenges, Dilemmas, and Opportunities for Corporate Management /
por: Nevaer, Louis E. V.
Publicado: (2015)

The fast path to corporate growth leveraging knowledge and technologies to new market applications /
por: Meyer, Marc H.
Publicado: (2007)

The growth drivers : the definitive guide to transforming marketing capabilities /
por: Bird, Andy, et al.
Publicado: (2012)

Lincoln, Inc. : Selling the Sixteenth President in Contemporary America.
Publicado: (2011)

Markets from Networks : Socioeconomic Models of Production /
por: White, Harrison C.
Publicado: (2004)

Cannot write session to /tmp/vufind_sessions/sess_ivp1jmarhaflmd7h6v85e3hsd9