Cargando…
Services marketing /
Services marketing has evolved as a specialized branch of study. Present-day managers need this knowledge to effectively drive the growth of their organizations. The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Dorling Kindersley,
Ã2011.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | OR_ocn893689153 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 141024s2011 ii a ob 000 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCQ |d OCLCF |d OCLCQ |d UAB |d AU@ |d VT2 |d CZL |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9789332512009 | ||
| 020 | |a 9332512000 | ||
| 035 | |a (OCoLC)893689153 | ||
| 037 | |a CL0500000494 |b Safari Books Online | ||
| 050 | 4 | |a HD9980 |b .S478 2011 | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Rao, Rama Mohana. | |
| 245 | 1 | 0 | |a Services marketing / |c K. Rama Mohana Rao. |
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi : |b Dorling Kindersley, |c Ã2011. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed October 25, 2014). | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a Services marketing has evolved as a specialized branch of study. Present-day managers need this knowledge to effectively drive the growth of their organizations. The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 6 | |a Services (Industrie) |x Marketing. | |
| 650 | 7 | |a Service industries |x Marketing |2 fast | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9789332512009/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||