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Fizz : harness the power of word of mouth marketing to drive brand growth /
-- -- -- -- -- FizzFizz -- Fizz"Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorro...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
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| 019 | |a 904597727 | ||
| 020 | |a 9780071835756 |q (electronic bk.) | ||
| 020 | |a 007183575X |q (electronic bk.) | ||
| 020 | |z 9780071835749 | ||
| 020 | |z 0071835741 | ||
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| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Wright, Ted, |d 1967- | |
| 245 | 1 | 0 | |a Fizz : |b harness the power of word of mouth marketing to drive brand growth / |c by Ted Wright. |
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c 2015. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a -- -- -- -- -- FizzFizz -- Fizz"Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow.""Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz"The best and most practical book about word of mouth marketing, ever. Fizz | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Communication en marketing. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Communication in marketing. |2 fast |0 (OCoLC)fst00870196 | |
| 776 | 0 | 8 | |i Print version: |a Wright, Ted, 1967- |t Fizz |z 9780071835749 |w (DLC) 2014027540 |w (OCoLC)881449733 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071835749/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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