Technology entrepreneurship : taking innovation to the marketplace /

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The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and &...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Duening, Thomas N.
Otros Autores: Hisrich, Robert D., Lechter, Michael A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London, U.K. : Academic Press, 2015.
Edición:2nd ed.
Temas:
Technological innovations > Economic aspects.
High technology industries > Management.
Entrepreneurship.
Intellectual property.
New business enterprises > Management.
Innovations > Aspect économique.
Industries de pointe > Gestion.
Entrepreneuriat.
Propriété intellectuelle.
Nouvelles entreprises > Gestion.
entrepreneurs.
intellectual property.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Machine-generated contents note: pt. 1 You Are Here: X
  • ch. 1 Technology Entrepreneurship Today: Trends, Opportunities, Challenges
  • 1.1. Introduction
  • 1.2. Trends and Opportunities in Technology Entrepreneurship
  • 1.3. A Word about Global Markets
  • 1.4. Foundations of this Book
  • 1.5. Chapter Summary
  • Keyterms
  • Additional Reading
  • Web Resources
  • Endnotes
  • ch. 2 Five Pillars of Technology Entrepreneurship
  • 2.1. Introduction
  • 2.2. Pillar #1: Value Creation
  • 2.3. Pillar #2: The Lean Startup
  • 2.4. Pillar #3: Customer Discovery and Validation
  • 2.5. Pillar #4: The Business Model Canvas
  • 2.6. Pillar #5: The Entrepreneurial Method
  • 2.6.1. Principle #1: Expert Technology Entrepreneurs Believe Value Creation is the Primary Purpose of their Business
  • 2.6.2. Principle #2: Expert Technology Entrepreneurs Rebound Personally and Professionally from Failure
  • 2.6.3. Principle #3: Expert Technology Entrepreneurs Respect Private Property and Uphold Contractual Obligations
  • 2.6.4. Principle #4: Expert Technology Entrepreneurs Respect the Judgment of the Marketplace
  • 2.7. Deliberate Practice
  • 2.7.1. When to Start Practicing
  • 2.8. Chapter Summary
  • Keyterms
  • Additional Reading
  • Web Resources
  • Endnotes
  • ch. 3 Technology Venture Idea Generation
  • 3.1. Introduction
  • 3.2. Fundamental Venture Types
  • 3.2.1. Business-to-Business
  • 3.2.2. Business to Consumer
  • 3.2.3. Business to Government
  • 3.3. The Idea Generation Process
  • 3.3.1. Step 1: Identify a Point of Pain
  • 3.3.2. Step 2: Innovate a Product or Service
  • 3.3.3. Step 3: Test Business Models
  • 3.3.4. Step 4: Explore How to Acquire Customers
  • 3.4. The Opportunity Register
  • 3.5. Non-Traditional Idea Sources
  • 3.5.1. Read Alternative Literature
  • 3.5.2. Visit New Places and Experience New Things
  • 3.5.3. Meet Thought Leaders
  • 3.5.4. Team Up
  • 3.6. Chapter Summary
  • Keyterms
  • Additional Reading
  • Web Resources
  • Endnotes
  • pt. 2 Countdown to Launch
  • ch. 4 Markets and Product or Service Development
  • 4.1. Introduction
  • 4.2. Product Planning and Development
  • 4.3. The Idea Development Process
  • 4.3.1. Describe the Idea and Competition
  • 4.3.2. Determine the Need
  • 4.3.3. Modify and Validate
  • 4.3.4. Develop a Marketing Plan
  • 4.3.5. Develop the Final Product or Service
  • 4.3.6. Launch the Idea
  • 4.4. The Concept of Newness
  • 4.4.1. Newness to the Consumer
  • 4.4.2. Newness to the Organization
  • 4.4.3. Newness to the Distribution System
  • 4.5. Opportunity Assessment Plan
  • 4.6. Disruptive Technology
  • 4.7. The Market
  • 4.7.1. Market Segmentation
  • 4.7.2. Target Market and Positioning
  • 4.8. Chapter Summary
  • Keyterms
  • Additional Readings
  • Web Resources
  • Endnotes
  • ch. 5 Protecting Your Intellectual Property
  • 5.1. Introduction
  • 5.2. IP And Technology Ventures
  • 5.2.1. IP Protection
  • 5.3. Recognizing IP
  • 5.4. Record-Keeping
  • 5.4.1. Record-Keeping Procedures
  • 5.4.2. Guidelines for Record-Keeping
  • 5.5. Trade Secrets
  • 5.5.1. Procedures for Trade Secret Protection
  • 5.6. Patents
  • 5.6.1. The Patent Application
  • 5.6.2. Written Description
  • 5.6.3. Claims
  • 5.6.4. Exclusive Right
  • 5.6.5. Patentability
  • 5.6.6. The Patent Examination Process
  • 5.6.7. Patent Pending
  • 5.6.8. Patent Ownership
  • 5.6.9. International Patents
  • 5.7. Copyrights
  • 5.7.1. Considerations with Respect to Software
  • 5.7.2. Copyrights and the Internet
  • 5.7.3. Notice
  • 5.7.4. Copyright Registration
  • 5.7.5. Copyright Ownership
  • 5.8. Mask Works
  • 5.9. Trademarks
  • 5.9.1. Acquiring Trademark Rights
  • 5.9.2. Registering a Trademark
  • 5.9.3. Trademark Notice Symbols
  • 5.9.4. International Protection of Trademarks
  • 5.9.5. The Strength of a Mark
  • 5.9.6. Choosing a Mark
  • 5.10. Chapter Summary
  • Keyterms
  • Additional Reading
  • Web Resources
  • Endnotes
  • ch. 6 Legal Structure and Equity Distribution
  • 6.1. Introduction
  • 6.2. Ownership and Liability Issues
  • 6.2.1. Limited Versus Unlimited Liability
  • 6.2.2. The Extent of Limited Liability
  • 6.3. Choice of Legal Structure
  • 6.3.1. Sole Proprietorship
  • 6.3.2. General Partnership
  • 6.3.3. Limited Partnership
  • 6.3.4. Corporation
  • 6.3.5. Limited Liability Company
  • 6.3.6. Limited Liability Entities
  • A Comparison
  • 6.4. Equity and Equity Types
  • 6.4.1. Corporate Stocks
  • 6.4.2. Common Stock
  • 6.4.3. Preferred Stock
  • 6.5. Raising Capital
  • 6.6. Equity Distribution in the Start-up Venture
  • 6.6.1. Employee Stock Options
  • 6.6.2. Vesting
  • 6.6.3. Restrictive Clauses
  • 6.6.4. Tax Issues
  • 6.7. Chapter Summary
  • Keyterms
  • Additional Reading
  • Web Resources
  • Endnotes
  • ch. 7 Developing and Implementing the Technology Business Plan
  • 7.1. Introduction
  • 7.2. Writing the Business Plan
  • 7.2.1. Purpose of the Plan
  • 7.3. Elements of a Business Plan
  • 7.3.1. Section 1
  • 7.3.2. Section 2
  • 7.3.3. Section 3
  • 7.3.4. Business Plan Development and Update
  • 7.4. Chapter Summary
  • Keyterms
  • Additional Readings
  • Web Resources
  • Endnotes
  • pt. 3 Into the Breach
  • ch. 8 Capital and Capital Sources
  • 8.1. Introduction
  • 8.2. The Capital Management Plan
  • 8.3. Regulation of Financing Activities
  • 8.3.1. Costs of Equity Financing
  • 8.3.2. Sources of Equity Financing
  • 8.3.3. Angel Financing
  • 8.3.4. Venture Capital
  • 8.3.5. What do Venture Capital Firms Look For?
  • 8.4. Debt Financing
  • 8.4.1. Institutional Lender Requirements
  • 8.4.2. Loan Rates, Payment Methods, and Lender Types
  • 8.4.3. Small Business Administration (SBA) Loans
  • 8.5. Fundraising Tools and Techniques
  • 8.5.1. Private Placement Memorandum
  • 8.5.2. Subscription Agreement
  • 8.5.3. Elevator Pitch
  • 8.6. Alternatives to Debt and Equity Financing
  • 8.6.1. Small Business Innovation Research (SBIR)
  • 8.6.2. Small Business Technology Transfer (STTR)
  • 8.6.3. Bootstrap Financing
  • 8.6.4. Licensing
  • 8.7. Chapter Summary
  • Keyterms
  • Additional Reading
  • Web Resources
  • Endnotes
  • ch. 9 Launching the Venture
  • 9.1. Introduction
  • 9.2. Market Entry Positioning
  • 9.3. Market Penetration Strategy
  • 9.3.1. First-Mover Advantage
  • 9.4. Value Chain Analysis
  • 9.5. Developing a Contingency Plan
  • 9.6. Growing Beyond the Startup
  • 9.6.1. Innovation
  • 9.6.2. Ownership
  • 9.6.3. Creativity
  • 9.6.4. Change
  • 9.7. Chapter Summary
  • Keyterms
  • Additional Reading
  • Web Resources
  • Endnotes
  • ch. 10 Marketing and Selling Your Products
  • 10.1. Introduction
  • 10.2. Target Market Selection
  • 10.3. Purchasing the Product Service
  • 10.4. Marketing
  • 10.4.1. The Marketing Mix
  • 10.4.2. Product Mix
  • 10.4.3. Pricing
  • 10.4.4. Placement (Distribution)
  • 10.4.5. Promotion
  • 10.4.6. The Promotion Budget
  • 10.5. Chapter Summary
  • Keyterms
  • Additional Reading
  • Web Resources
  • Endnotes
  • ch. 11 Contracts
  • 11.1. Introduction
  • 11.2. Sources of Contract Law
  • 11.3. Contract Formation
  • 11.3.1. The offer
  • 11.3.2. The Counteroffer
  • 11.3.3. Acceptance
  • 11.3.4. Revocation of Offer or Acceptance
  • 11.3.5. Consideration
  • 11.4. Defences Against Contract Enforcement
  • 11.5. Performance and Breach
  • 11.5.1. Conditions
  • 11.5.2. Excusing Less Than Complete Performance
  • 11.5.3. Damages
  • 11.6. Anatomy of a Contract
  • 11.6.1. Preamble
  • 11.6.2. Recitals
  • 11.6.3. Definitions
  • 11.6.4. Performance
  • 11.6.5. Intellectual Property
  • 11.6.6. Consideration
  • 11.6.7. Representations and Warranties
  • 11.6.8. Indemnity
  • 11.6.9. Term and Termination
  • 11.6.10. Miscellaneous Provisions
  • 11.7. Types of Agreements Encountered
  • 11.7.1. Operating Agreements
  • 11.7.2. Employment Agreements
  • 11.7.3. Non-Compete Agreements
  • 11.7.4. Confidentiality Agreements
  • 11.7.5. Consulting and Development Agreements
  • 11.7.6. Maintenance and Support Agreements
  • 11.7.7. Manufacturing Agreements
  • 11.7.8. Assignment Agreements
  • 11.7.9. License Agreements
  • 11.8. Chapter Summary
  • Keyterms
  • Additional Reading
  • Web Resources
  • Endnotes
  • pt.
  • 4 Growth and Exit
  • ch. 12 Venture Management and Leadership
  • 12.1. Introduction
  • 12.2. Entrepreneurial Leadership
  • 12.2.1. Influence
  • 12.3. Leadership Skills
  • 12.3.1. Analytical Skills
  • 12.3.2. Decision-Making Skills
  • 12.3.3. Communication Skills
  • 12.3.4. Conceptual Skills
  • 12.3.5. Resilience Skills
  • 12.3.6. Team-Building Skills
  • 12.3.7. Self-Awareness Skills
  • 12.3.8. Personality
  • 12.3.9. Values
  • 12.3.10. Attitudes
  • 12.4. Entrepreneurial Leadership and Ethics
  • 12.5. Chapter Summary
  • Keyterms
  • Additional Reading
  • Web Resources
  • Endnotes
  • ch. 13 Valuing and Exiting Your Venture
  • 13.1. Introduction
  • 13.2. Due Diligence
  • 13.2.1. Finances
  • 13.2.2. Product/Service Line
  • 13.2.3. Synergy
  • 13.2.4. Markets and Customers
  • 13.2.5. Research and Development and Intellectual Property
  • 13.2.6. Operations
  • 13.2.7. Management and Key Personnel
  • 13.3. Valuation
  • 13.3.1. Valuation Techniques
  • 13.3.2. Multiples Technique
  • 13.3.3. Discounted Cash Flow Technique
  • 13.4. Exit Via Succession
  • 13.4.1. Advantages of Exit Via Succession.
  • Note continued: 13.4.2. Disadvantages of Exit Via Succession
  • 13.5. Exit Via Acquisition
  • 13.5.1. The Acquisition Deal
  • 13.5.2. Advantages of Exit Via Acquisition
  • 13.5.3. Disadvantages of Exit Via Acquisition
  • 13.6. Exit Via Merger
  • 13.6.1. Advantages of Exit Via Merger
  • 13.6.2. B Disadvantages of Exit Via Merger
  • 13.7. Exit Via Initial Public Offering
  • 13.7.1. Timing
  • 13.7.2. Selecting an Investment Bank
  • 13.8. Registration Statement and Timetable
  • 13.8.1. The Prospectus
  • 13.8.2. The Red Herring
  • 13.8.3. Reporting Requirements
  • 13.8.4. Advantages of Exit Via IPO
  • 13.8.5. Disadvantages of Exit Via IPO
  • 13.9. Chapter Summary
  • Keyterms
  • Additional Reading
  • Web Resources
  • Endnotes.

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