The little book of big PR : 100+ quick tips to get your small business noticed /

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company''s credibility and brand ... if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectiv...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Witter, Jennefer (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, [2014]
Temas:
Small business > Public relations.
Public relations.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations
Small business > Public relations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover; Title; Copyright; Contents; Foreword; Acknowledgments; Introduction; CHAPTER 1: Self-Branding; Case Study: Building Success- How One Real Estate Broker Did It; CHAPTER 2: Media Relations; Case Study: Media Relations as a Business-Building Tactic; CHAPTER 3: Social Media; Case Study: Food for Thought; CHAPTER 4: Networking; Case Study: Networking + Authenticity = Business; CHAPTER 5: Speaking Engagements; Case Study: Enhancing Your Professional Stature; CHAPTER 6: Cause-Related Marketing; Case Study: Love Fights Hunger; CHAPTER 7: Selecting a PR Agency; Case Study: Decisions, Decisions.
  • EndnotesIndex; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; About the Author; Free Sample Chapter from The Art of War for Small Business by Becky Sheetz-Runkle.

Ejemplares similares