The conscience economy : how a mass movement for good is great for business /

"A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spend...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Overman, Steven
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Brookline, MA : Bibliomotion, 2014.
Temas:
Social responsibility of business.
Social entrepreneurship.
Economic development > Social aspects.
Entreprises > Responsabilité sociale.
Entrepreneuriat social.
BUSINESS & ECONOMICS > Development > Economic Development.
BUSINESS & ECONOMICS > Development > Sustainable Development.
BUSINESS & ECONOMICS > Free Enterprise.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction: good is the new bad
  • From conscious to conscience
  • The big wake-up call
  • The culture of conscience
  • The cult of brand belief
  • The death of CSR
  • The death of marketing
  • Collective innovation
  • The new accountability
  • What you see is what you get.

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