The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace /
"Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that all...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Boca Raton, Florida :
CRC Press,
2015.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Section 1. Branding : creating and sustaining a credible and reputable source
- section 2. Effective people : identify and empower them
- section 3. Strategy : keep it consistent with the brand
- section 4. Putting it all together.