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The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace /

"Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that all...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sgroi, Anthony (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, Florida : CRC Press, 2015.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 4 |a The innovative lean machine :  |b synchronizing people, branding, and strategy to win in the marketplace /  |c Anthony Sgroi, Jr. 
264 1 |a Boca Raton, Florida :  |b CRC Press,  |c 2015. 
264 4 |c ©2015 
300 |a 1 online resource (259 pages) 
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505 0 |a Section 1. Branding : creating and sustaining a credible and reputable source -- section 2. Effective people : identify and empower them -- section 3. Strategy : keep it consistent with the brand -- section 4. Putting it all together. 
520 |a "Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables and graphics, the book details methods for transforming any business into a more effective business. The concepts in this book come from the visual method of delivery using Lean principles"--  |c Provided by publisher 
520 |a "This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people"--  |c Provided by publisher 
504 |a Includes bibliographical references and index. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Branding (Marketing) 
650 0 |a Strategic planning. 
650 0 |a Organizational effectiveness. 
650 0 |a Creative ability in business. 
650 6 |a Stratégie de marque. 
650 6 |a Planification stratégique. 
650 6 |a Efficacité organisationnelle. 
650 6 |a Créativité dans les affaires. 
650 7 |a branding.  |2 aat 
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650 7 |a BUSINESS & ECONOMICS  |x Industries  |x Manufacturing Industries.  |2 bisacsh 
650 7 |a MEDICAL  |x Administration.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Branding (Marketing)  |2 fast 
650 7 |a Creative ability in business  |2 fast 
650 7 |a Organizational effectiveness  |2 fast 
650 7 |a Strategic planning  |2 fast 
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