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|a Sgroi, Anthony,
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|a The innovative lean machine :
|b synchronizing people, branding, and strategy to win in the marketplace /
|c Anthony Sgroi, Jr.
|
264 |
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1 |
|a Boca Raton, Florida :
|b CRC Press,
|c 2015.
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|c ©2015
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|a Section 1. Branding : creating and sustaining a credible and reputable source -- section 2. Effective people : identify and empower them -- section 3. Strategy : keep it consistent with the brand -- section 4. Putting it all together.
|
520 |
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|a "Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables and graphics, the book details methods for transforming any business into a more effective business. The concepts in this book come from the visual method of delivery using Lean principles"--
|c Provided by publisher
|
520 |
|
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|a "This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people"--
|c Provided by publisher
|
504 |
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|a Includes bibliographical references and index.
|
590 |
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|a O'Reilly
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|a Branding (Marketing)
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|
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|a Organizational effectiveness.
|
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|
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|a Creative ability in business.
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|
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|a Planification stratégique.
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|a Efficacité organisationnelle.
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|
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|i Print version:
|a Sgroi, Anthony.
|t Innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace.
|d Boca Raton, Florida : CRC Press, ©2015
|h xxi, 234 pages
|z 9781482245271
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