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From ice cream to the Internet : using franchising to drive the growth and profits of your company /
"Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system." "From Ice Cream to...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 008 | 140922s2005 njua ob 001 0 eng d | ||
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| 042 | |a dlr | ||
| 050 | 4 | |a HF5429.23 |b .S53x 2005 | |
| 082 | 0 | 4 | |a 658.8708 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Shane, Scott, |d 1964- | |
| 245 | 1 | 0 | |a From ice cream to the Internet : |b using franchising to drive the growth and profits of your company / |c Scott A. Shane. |
| 260 | |a Upper Saddle River, N.J. : |b Pearson Prentice Hall, |c 2005. | ||
| 300 | |a 1 online resource (xxvi, 230 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 1 | |a "Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system." "From Ice Cream to the Internet focuses squarely on the strategic issues and challenges faced by franchisors. Shane answers key questions such as: What do the winners do differently? How does franchising affect your ability to compete with firms that don't? Shane then presents proven principles for every facet of franchising success: designing the system, recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and more. This book will be the definitive guide for every business leader responsible for evaluating, planning, implementing, or managing franchise relationships."--Jacket | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2014. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2014 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 542 | |f © Pearson Technology Group |g 2005 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Franchises (Retail trade) | |
| 650 | 0 | |a Business enterprises. | |
| 650 | 0 | |a Success in business. | |
| 650 | 6 | |a Concessions (Commerce de détail) | |
| 650 | 6 | |a Entreprises. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 7 | |a franchises. |2 aat | |
| 650 | 7 | |a firms. |2 aat | |
| 650 | 7 | |a businesses (business enterprises) |2 aat | |
| 650 | 7 | |a Business enterprises |2 fast | |
| 650 | 7 | |a Franchises (Retail trade) |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Shane, Scott, 1964- |t From ice cream to the Internet. |d Upper Saddle River, N.J. : Pearson Prentice Hall, 2005 |w (OCoLC)58790357 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/013149421X/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 75558 | ||
| 994 | |a 92 |b IZTAP | ||