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From ice cream to the Internet : using franchising to drive the growth and profits of your company /
"Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system." "From Ice Cream to...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system." "From Ice Cream to the Internet focuses squarely on the strategic issues and challenges faced by franchisors. Shane answers key questions such as: What do the winners do differently? How does franchising affect your ability to compete with firms that don't? Shane then presents proven principles for every facet of franchising success: designing the system, recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and more. This book will be the definitive guide for every business leader responsible for evaluating, planning, implementing, or managing franchise relationships."--Jacket |
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| Descripción Física: | 1 online resource (xxvi, 230 pages) |
| Bibliografía: | Includes bibliographical references and index. |