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ASAE handbook of professional practices in association management /
A new edition of one of the flagship books for Cae preparation The ASae Handbook of Professional Practices in Association Management covers the core functions of association management at a high but practical level, making it a go-to resource for professionals who are leading and managing membership...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass, A Wiley Brand,
[2015]
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| Edición: | Third edition. |
| Colección: | ASAE-Wiley series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Chapter 1 A Prescription for a Successful CSE; What Does an Association Buy in a CSE?; Unique Position; Board Partner; Changing CSE Role; Deliver Results; Beacon to Others; Emotional Intelligence; Think Like a CSE: How You Think Is How You Lead Is How You Act!; Successful CSEs Master Systems Thinking; Leadership to Successful Strategy; Communicating; Delegating; Managing Growth and Change; Aligning with Mission; Creating a Learning Organization; The CSE Sequence of Thinking; Scan; Plan; Implement; Evaluate; The Future
- The AuthorsChapter 2 Mission; Revisiting Mission; Mission and Leadership; Aligning Mission with Work; The Changing World of Mission and Leadership; The Board and the Mission; Mission of the Future; Responsiveness + Resolution = Return Member; Notes; The Author; Chapter 3 Management; Management of Associations Compared with Nonprofits and Corporations; How Boards Affect Association Management; The Role of the CSE; Association Management Models; Alignment and Execution of Operations with Mission, Goals, and Core Competencies
- MCA Vision: Metal Is the Construction Material of Choice for the Building EnvelopeBoard Meetings Focused on Strategic Objectives; Establishing and Managing to Performance Metrics; Succession Planning to Ensure Continuance of Progress to Goals; Volunteers; CSEs and Senior Staff; Systems to Promote Innovation, Management to Goals, and Adaptability; Human Capital Management; Notes; The Author; Chapter 4 Managing the Complex Association Enterprise; Mergers; The Manager; Making Sense of Complexity; The Enterprise; The Tools; Integrated Dashboard; The Lenses; The Enterprise Coordinating Body
- Engaging, Sensing, and RespondingNotes; The Author; Chapter 5 Business Models and Economic Drivers; Business Model Defined; The Association Business Model; Reimagining the Association Business Model; Examples of Emerging Business Models; Freemium; Moving from Membership to Cause-Based; Leveraging Certification; Quality as a Business Driver; The Association as Market Creator; The Business of Big Data; Converting Your Network and Knowledge into Consultative Resources; Knowledge Management and Content Strategy; The Power of Globalization
- Considerations in Business Model Assessment and DevelopmentConclusion; Notes; The Author; Chapter 6 Identity and Branding; The CSE's Role in Branding; Branding Is Dead; Long Live Branding; Seize the Opportunities; Technology Changes the Playing Field; Communication Defines the Relationship; Speaking of Engagement . . .; Assessing Brand Effectiveness and Equity; Predictors of Behavior; Branding Is Everyone's Responsibility; The Rules; Consistency Still Matters; Embrace the Mission; Be Authentic and Deliver Real Value; Ask Five Key Questions; The Care and Feeding of the Brand Is Everyone's Job