Death to all sacred cows
Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because ... well ... that's the way they...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Fraser, Beau |
Otros Autores: | Heller, Johnny |
Formato: | Electrónico Audiom |
Idioma: | Inglés |
Publicado: |
[United States] :
Tantor Media, Inc. : Made available through hoopla,
2008.
|
Edición: | Unabridged. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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