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Death to all sacred cows

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because ... well ... that's the way they&#...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fraser, Beau
Otros Autores: Heller, Johnny
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [United States] : Tantor Media, Inc. : Made available through hoopla, 2008.
Edición:Unabridged.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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