The B Corp handbook : how to use business as a force for good /

Join a Growing movement: Learn how you can join a fast-growing global movement to redefine success in business-led by well-known icons like Patagonia and Ben & Jerry's as well as disruptive upstarts like Warby Parker and Etsy-recently covered by the New York Times, the Economist, the Wall S...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Honeyman, Ryan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, 2014.
Edición:First edition.
Colección:BK business book.
Temas:
Social responsibility of business.
Social entrepreneurship.
Entreprises > Responsabilité sociale.
Entrepreneuriat social.
BUSINESS & ECONOMICS > Corporate Governance.
Social entrepreneurship
Social responsibility of business
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Machine generated contents note: 1. Overview
  • Using Business as a Force for Good Is Good for Business
  • Brief History: From AND 1 to B Corps
  • Search for "What's Next?"
  • B Corps: The Quick and Dirty
  • Why B Corps Matter
  • 2. Ten Benefits of Becoming a B Corp
  • Typical Outcomes for You and Your Business
  • Being Part of a Community of Leaders with Shared Values
  • Attracting Talent and Engaging Employees
  • Increasing Credibility and Building Trust
  • Generating Press
  • Benchmarking and Improving Performance
  • Attracting Investors
  • Protecting a Company's Mission for the Long Term
  • Building Collective Voice
  • Saving Money
  • Leading a Global Movement
  • 3. B Impact Assessment
  • How to Use Business as a Force for Good
  • Good for Workers
  • Quick Assessment of Worker Impact
  • Reflections and Next Steps
  • Good for the Community
  • Quick Assessment of Community Impact
  • Reflections and Next Steps
  • Good for the Environment
  • Quick Assessment of Environmental Impact
  • Reflections and Next Steps
  • Good for the Long Term
  • Quick Assessment of Long-Term Impact
  • Reflections and Next Steps
  • Good to the Core
  • Quick Assessment of Core Impact
  • Reflections and Next Steps
  • 4. Quick Start Guide
  • Getting Started
  • Week 1 Get a Baseline
  • Week 2 Engage Your Team
  • Week 3 Create a Plan
  • Week 4 Implement
  • Week 5 Fine-Tune
  • Week 6 Celebrate and Next Steps
  • 5. Conclusion
  • One Goal, Many Paths
  • What Does Success for the B Corp Movement Look Like?

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