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Talent is not enough : business secrets for designers /
The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to manag...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[San Francisco] :
New Riders,
©2015.
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| Edición: | Rev. and expanded 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Career options. Making a living as a creative professional ; Job hunting ; Independent contractor issues ; Sample independent contractor agreement ; Income taxes for freelancers ; Calculating a freelance rate
- Small business. Becoming a business ; Pricing models ; Setting rates for a firm ; Marketing ; Proposals ; Project management basics ; Bookkeeping basics ; Cash flow ; Insurance basics ; Facilities planning
- Legal issues. Intellectual property ; Defamation, privacy, and publicity ; How contracts work ; Understanding terms and conditions ; AIGA standard form of agreement ; Motion design business practices ; Ethics and social responsibility
- Large firms. Successful design teams ; Using student interns ; Working with a sales rep ; Large projects ; Financial management ; Forecasting ; Business planning ; How advertising is different ; Coping with downturns ; Exit strategies ; Special challenges for in-house departments
- Afterword: crossing borders.