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The reciprocity advantage : a new way to partner for innovation and growth /
A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions occurring. These disruptions revolutionize how companies can partner to create new growth: define your right-of-way (the underutilized resources you already own that you can share with others)...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Berrett-Koehler,
©2014.
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| Edición: | 1st ed. |
| Colección: | BK business book.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover Page; Title Page; Copyright Page; Dedication; Contents; Preface; Introduction: The New Way to Grow a Business; Part One Reciprocity on a Massive Scale; 1 Reciprocity Right-of-Way; 2 Partnering to Do What You Can't Do Alone; 3 Experimenting to Learn: How to Make Money in New Ways; 4 Amplifying to Create Scale; Part Two Future Forces That will Demand Reciprocity; 5 How the Digital Natives Will Disrupt Rights-of-Way; 6 How Socialstructing Will Disrupt Partnering; 7 How Gameful Engagement Will Disrupt Experimenting to Learn.
- 8 How Cloud-Served Supercomputing Will Disrupt the Practice of ScalingPart Three How to Develop your Own Reciprocity Advantage; 9 How to Uncover Your Right-of-Way; 10 How to Find the Best Partners for You; 11 How to Learn by Experimenting with Many Open Iterations; 12 How to Scale Your Reciprocity Advantage; 13 When the Future Is Reciprocity; Notes; Bibliography; Acknowledgments; Index; About the Authors.