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The reciprocity advantage : a new way to partner for innovation and growth /
A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions occurring. These disruptions revolutionize how companies can partner to create new growth: define your right-of-way (the underutilized resources you already own that you can share with others)...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Berrett-Koehler,
©2014.
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| Edición: | 1st ed. |
| Colección: | BK business book.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions occurring. These disruptions revolutionize how companies can partner to create new growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk. This book shows you how to leverage new forces like digital natives and cloud-served supercomputing into massively scalable, profitable, incremental growth for your business. The authors describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. -- |
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| Descripción Física: | 1 online resource (1 volume) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781626561083 1626561087 1626561079 9781626561076 |