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Designing mobile payment experiences : principles and best practices for mobile commerce /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allums, Skip
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, 2014.
Edición:1st ed.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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246 3 0 |a Principles and best practices for mobile commerce 
250 |a 1st ed. 
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300 |a 1 online resource (1 volume) :  |b illustrations 
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504 |a Includes bibliographical references and index. 
520 8 |a Annotation  |b Now that consumer purchases with mobile phones are on the rise, how do you design a payment app thats safe, easy to use, and compelling? With this practical book, interaction and product designer Skip Allums provides UX best practices and recommendations to help you create familiar, friendly, and trustworthy experiences. Consumers want mobile transactions to be as fast and reliable as cash or bank cards. This book shows designers, developers, and product managersfrom startups to financial institutionshow to design mobile payments that not only safeguard identity and financial data, but also provide value-added features that exceed customer expectations. Learn about the major mobile payment frameworks: NFC, cloud, and closed loopExamine the pros and cons of Google Wallet, Isis, Square, PayPal, and other payment appsProvide walkthroughs, demos, and easy registration to quickly gain a new users trustDesign efficient point-of-sale interactions, using NFC, QR, barcodes, or geolocationAdd peripheral services such as points, coupons and offers, and money management. 
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650 0 |a Mobile commerce. 
650 0 |a Application software  |x Development. 
650 6 |a Commerce mobile. 
650 6 |a Logiciels d'application  |x Développement. 
650 7 |a Application software  |x Development  |2 fast 
650 7 |a Mobile commerce  |2 fast 
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